In this image taken directly from Pro Syn we see a good example of a modern info graphic. When creating info graphics, quite often we run into issues where fonts simply don’t match up or are difficult to read as they just don’t present information in an elegant fashion.
This one is rather simple but it does flow very nicely and feature extremely readable text that utilizes capital letters for emphasis. Set in a modern Futura style, this is the way that many businesses are choosing to present information in a graphical format today. The images work together, the colours make this section more readable and the entire thing is designed extremely elegantly.
Ultimately, infographics are about presenting a lot of information in a clear and concise format.
People know that a picture is worth 1000 words and a need for a graphic can present some really useful facts alongside a meaningful picture. You could say a graphic like this one is worth 2000 words with the combined impact of the text and images together.
Rather than include information about the perfect IT engineer in a lengthy blog post, we can get all of the main points of an essay or argument all in the same easily digestible format. This could be an elegant poster that you could display in your business or up on a website.
The nice part about this and for graphic in its design is that it’s fully scalable as well see you can blow it up massively or keep it in a small and easily shareable format.
I have definitely had some experience in this industry and designing and photographs I have to say this is one of the best examples I have seen in recent memory. I love the style of this text as well as the cartoon that goes alongside it. I only hope that more designers adopt this style so that we can all work at creating more effective modern infographics.
